Best way to explain this is a fast food restaurant combo. So you have the hamburger that costs $10, the fries at $3, and the drink at $5. If you sell them as a combo it should be a total of $18 right? but how about creating Combo #1 (or Bundle #1) having those three products in it, but giving it a price of $15?
Also, another approach would be to yes create that combo #1 add those three products, but have the possibility to create something like a "bundle price" which will be different than the "stand alone price". meaning that the product alone will have a higher (or different) price than if it's bundled?
This has been a topic of endless discussions so PLEASE share your thoughts and comments below.